Terms of Service

1. Acceptance of these terms

By creating a LotMarque account or using the service, you agree to these terms. If you are using LotMarque on behalf of a dealership or another seller, you confirm you are authorised to accept these terms for them. If you do not agree, do not use the service.

LotMarque is a service operated by Artur Khaliavin, an individual sole proprietor based in Stittsville, Ontario, Canada. LotMarque is not a company, corporation or incorporated entity. Where these terms say "we", it refers to that sole proprietor; "you" means the account holder.

2. What LotMarque is — and is not

LotMarque generates marketing copy. It decodes a VIN for trim and factory equipment, writes a listing description and feature list, drafts a condition and disclosure section from your notes, and produces a printable window card.

LotMarque is not a vehicle dealer, broker, appraiser, auction house or advertising agency. It is not a party to any sale, trade, consignment or financing arrangement, and it earns nothing from a vehicle you sell.

LotMarque does not inspect vehicles and does not verify the condition, history, title status, lien status, odometer reading, mileage, roadworthiness or legal status of any vehicle. Everything in a generated listing comes from the VIN databases and from what you enter.

3. Your listings are your responsibility

That includes checking the mileage, the trim and equipment, the price and terms, and every statement about condition, history or title. A listing produced by LotMarque is a draft until you publish it; once you publish it, it is your advertisement.

4. Dealer licensing and advertising rules

Selling vehicles is a regulated activity in most places. Depending on where you operate you may need a licence, and your advertising may be subject to specific content rules — for example, in Ontario the Motor Vehicle Dealers Act and the advertising standards administered by OMVIC set out what a dealer's advertisement must and must not say, including all-in pricing and required disclosures.

Equivalent rules exist in other provinces, states and countries and they differ from each other. You are responsible for knowing which rules apply to you, for holding any licence or registration your jurisdiction requires, and for making sure each listing complies before you publish it.

LotMarque does not monitor, check or ensure compliance with any of those rules. It is a writing tool, not a compliance service, and nothing it produces should be treated as evidence that an advertisement is compliant.

5. Condition and disclosure text

The condition and disclosure block is a drafting aid. It restates what you typed or dictated in clearer language and organises it for a reader. It does not add knowledge about the vehicle and cannot find what you did not notice.

It is not a mechanical inspection, a safety certification or a substitute for any disclosure the law requires you to make. If your jurisdiction requires specific wording, specific disclosures or a specific document, providing them correctly remains your responsibility.

6. VIN decoding data

Trim and factory equipment information comes from third-party VIN data sources. That data can be incomplete, out of date or wrong, particularly for older units, grey-market vehicles, powersports, RVs, trailers and anything modified after it left the factory.

Always verify decoded equipment against the vehicle in front of you. Do not publish a feature you have not confirmed the unit actually has.

7. No affiliation with manufacturers or marketplaces

LotMarque is not affiliated with, endorsed by or sponsored by any vehicle manufacturer, marketplace, classifieds site or industry association. Manufacturer and model names appear in the service only to describe the vehicles you are listing, and all trademarks remain the property of their owners.

8. Eligibility and your account

You must be at least 18 years old to hold an account. You agree to give accurate registration details and to keep them current.

You are responsible for your login credentials and for everything done through your account, including by anyone you invite to a team seat or add to a rooftop. Choose a password you do not use elsewhere, and tell us at contact@lotmarque.com as soon as you believe an account has been accessed without your permission.

9. Plans, billing and renewal

LotMarque is sold as a subscription in three plans. Prices are in USD and exclude any applicable taxes, which are added at checkout where required.

• Day Pass — $2, billed every 24 hours. The subscription renews every 24 hours until you cancel.
• Dealer — $69, billed every 28 days. The subscription renews automatically at the end of each 28-day period until you cancel.
• Lot — $170, billed every 28 days. The subscription renews automatically at the end of each 28-day period until you cancel.

Your first charge is taken when you subscribe, and each renewal is taken automatically on the same payment method. Payments are processed by a third-party payment processor; we do not store your full card details. Listing allowances reset at the start of each period and unused allowance does not roll over.

Cancellation, refunds and the money-back guarantee are described in the Refund & Cancellation Policy, which forms part of these terms.

10. Price changes

Prices can change. If the price of your plan changes, we will email you at least 30 days before it takes effect, and the new price applies from your next renewal after that notice period. If you do not want to continue at the new price, cancel before that renewal.

11. Failed payments and suspension

If a renewal payment fails, we will retry it and email you. Generating new listings may be paused while the payment is outstanding. Listings you have already created stay in your account during this period. If payment is still outstanding after 14 days, the subscription may be cancelled. You can restore access by updating your payment method and subscribing again.

12. Usage limits and fair use

Plans described as unlimited are meant for normal use by one seller, dealership or group documenting its own inventory. We may contact you, apply reasonable limits, or ask you to move to a larger plan if usage is far outside that pattern — for example, generation volumes no real inventory could produce, or bulk runs unrelated to vehicles you are actually selling.

13. Prohibited conduct

You agree not to:

• scrape, crawl or bulk-extract the service, or access it other than through the interfaces we provide;
• resell or redistribute raw model output as a competing generation service;
• generate deceptive or misleading advertising, including false claims about condition, equipment, history or price;
• misrepresent an odometer reading, a title brand, a salvage or rebuilt status, or a lien;
• upload unlawful content, or content you have no right to upload;
• upload personal information about another person without a lawful basis for doing so, including customer paperwork and identity documents;
• attempt to break, overload, probe or bypass the security of the service, or use it through automated abuse.

Advertising a vehicle you do not have the right to sell, or that does not exist, is a breach of these terms and may be an offence where you operate.

14. Your content and who owns it

You keep ownership of everything you put into LotMarque and everything it produces for you: VINs and vehicle records, photos, notes, listing copy, feature lists, condition blocks and window cards. We claim no ownership of them.

You grant us a limited licence to host, process, transmit and display that content for the purpose of operating the service for you — storing your photos, decoding VINs, generating copy and rendering window cards. That licence ends when the content is deleted. Your content is not sold and is not used to train third-party models.

15. Our intellectual property

The LotMarque platform — its software, interface, prompt design, window card templates, name, logo and documentation — remains ours. These terms give you a limited, non-exclusive, non-transferable right to use the service while your subscription is active. Nothing here transfers ownership of the platform to you.

16. AI output disclaimer

Listing copy, feature lists and condition text are generated automatically from VIN data, your photos and your notes. They can be wrong. Generated copy may state a feature the vehicle does not have, miss one it does have, give a wrong specification, or describe an option package that was never fitted to that unit.

Every listing must be reviewed against the actual vehicle before publishing. We make no guarantee that a listing will produce a sale, a particular price, a particular level of interest, or a shorter time on the lot.

17. Availability and maintenance

We aim to keep LotMarque available and reliable, but we do not offer an uptime guarantee. The service may be unavailable during maintenance, upgrades, or because of failures at a hosting, VIN data or network provider. Where maintenance is planned and likely to interrupt use, we will give notice in the interface or by email.

Export anything you cannot afford to lose. Listings and window cards can be exported at any time.

18. Disclaimer of warranties

The service is provided "as is" and "as available". To the fullest extent permitted by law, we disclaim all warranties that are not expressly stated here, including implied warranties of merchantability, fitness for a particular purpose and non-infringement. We do not warrant that the service will be uninterrupted or error-free, or that generated copy or decoded VIN data will be accurate or complete.

Nothing in this section limits rights you have under consumer protection law that cannot be excluded by agreement.

19. Limitation of liability

To the fullest extent permitted by law, our total liability to you for any claim connected with the service is limited to the amount you paid for LotMarque in the 28 days before the event that gave rise to the claim.

We are not liable for indirect or consequential loss, including lost sales, lost margin, the cost of repairs or buybacks, regulatory penalties, advertising costs, damage to reputation, or loss of data beyond restoring available backups.

20. Indemnification

You agree to indemnify and hold harmless the operator of LotMarque from claims, damages, penalties and reasonable legal costs arising from your use of the service. This includes, specifically, any claim connected with a listing you published — from a buyer, a regulator, a licensing body, a marketplace or any third party — and any claim arising from content or personal information you uploaded.

21. Suspension and termination

You can cancel at any time from your dashboard, as described in the Refund & Cancellation Policy. We may suspend or terminate an account that breaches these terms, that is used to produce deceptive advertising, or where required by law. Where it is reasonable to do so, we will give notice and a chance to put things right first.

After cancellation, vehicle records, photos and listings remain exportable for 60 days and are then permanently deleted.

22. Governing law and venue

These terms are governed by the laws of the Province of Ontario and the applicable laws of Canada, without regard to conflict-of-laws rules. The courts sitting in Ottawa, Ontario have venue over any dispute arising from these terms or the service, and you agree to that venue. This does not remove any right you have to bring a claim before a consumer tribunal where the law gives you that right.

23. Changes to these terms

These terms may be updated. The "last updated" date at the top changes when they do. For material changes we will email account holders at least 30 days before they take effect. Continuing to use the service after that date means the updated terms apply.

24. Legal notices

Formal legal notices to the operator of LotMarque must be sent by email to contact@lotmarque.com and by post to the address below. Notices to you are sent to the email address on your account.

25. Contact

Questions about these terms go to the operator of the service: